NewPassive

NewPassive is an Egypt-based nutraceutical company. It describes itself as connecting scientific formulation with scalable market access, through a network of distributors, healthcare professionals and end users. The site had to make that network easy to follow, because two very different visitors arrive on it: a healthcare professional who wants clinical information, and a distributor who wants a market partner.

I designed the UI in one month.

The site describes its products as dietary supplements, and its footer carries a notice that the scientific information is intended for healthcare professionals only. I had to make that clear without turning the home page into a legal page.

The harder part was routing. I wanted a clinician and a distributor each to reach their own section in one click, without wading through the other’s content first.

Two portals in one navigation. I put Distributor Hub and Healthcare Portal side by side in the top bar and kept a Become a Partner button on screen. Individual Wellness sits in the same bar, greyed out with a Coming Soon badge, so the planned section shows without being a live page.

The regions are the way into the Distributor Hub. I opened the page on the headline Executive Partnership Gateway, with six region chips from Central Africa to West Africa under it and a dotted globe that marks each region. A line under the globe asks visitors to click a point to explore its region.

Science first on the home page. Below the globe hero, I placed the Science, Innovation, Quality section: a short company paragraph and two cards beside a product image, Science-backed supplements for emerging global markets and Connecting formulation with scalable distribution worldwide. Each card carries one idea.

The site is live now, and they liked the UI and everything.